DOMINO'S PIZZA
Ye-Kazan: A Rewarding Loyalty Program
A refreshed loyalty experience built to boost engagement and bring more value to every order.
Project Team
Adem Ay
Founder & UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
Simay Kızıl
UI/UX Designer
Her journey in industrial design has given her a strong foundation in problem-solving and creativity, which she now channels into crafting intuitive and engaging interfaces. Every project is an opportunity for her to learn and grow, continually pushing the boundaries of what’s possible in digital design.
Pınar Susüzer
Senior Product Designer
Specializing in product design, she prioritizes user experience and places high value on brand identity. By achieving a balance between aesthetics and functionality, she delivers solutions tailored to user needs, creating unique experiences that reflect each brand's distinct image in every project.
Fatma Nur Koyuncu
Sr. Product Manager
A user-focused product manager with experience in product management and development. Diligently works to understand user needs and deliver effective, design-driven solutions. Experience across various industries and a passion for design contribute to creating projects that are both functional and aesthetically strong. With a commitment to continuous learning and improvement, generates innovative ideas that support teamwork and enhance user experience.
Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
Services
Product Design
UI/UX Redesign
UX Research & User Flows
Project Management
Industry
Mobile Food Ordering & Loyalty System
Digital Pizza Experience
Restaurant Tech
Project Team
Adem Ay
Founder & UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
Simay Kızıl
UI/UX Designer
Her journey in industrial design has given her a strong foundation in problem-solving and creativity, which she now channels into crafting intuitive and engaging interfaces. Every project is an opportunity for her to learn and grow, continually pushing the boundaries of what’s possible in digital design.
Pınar Susüzer
Senior Product Designer
Specializing in product design, she prioritizes user experience and places high value on brand identity. By achieving a balance between aesthetics and functionality, she delivers solutions tailored to user needs, creating unique experiences that reflect each brand's distinct image in every project.
Fatma Nur Koyuncu
Sr. Product Manager
A user-focused product manager with experience in product management and development. Diligently works to understand user needs and deliver effective, design-driven solutions. Experience across various industries and a passion for design contribute to creating projects that are both functional and aesthetically strong. With a commitment to continuous learning and improvement, generates innovative ideas that support teamwork and enhance user experience.
Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
Services
Product Design
UI/UX Redesign
UX Research & User Flows
Project Management
Industry
Mobile Food Ordering & Loyalty System
Digital Pizza Experience
Restaurant Tech
1
Research and Planning
Assess the campaign and uncover user needs.
Competitor analysis, user feedback review, and data analysis were conducted. The shortcomings of the campaign and user pain points were identified, leading to the definition of design goals and user experience criteria.
2
Design and Prototyping
Design a clear and user-friendly reward experience.
Wireframes and UI designs were designed. Clear visuals and guidance were provided to help users easily track their progress. The design was modernized to meet current visual standards and aligned with the brand identity.
3
Handoff and Testing
Ensure accurate implementation and testing.
The design was handed off to developers, and user testing was carried out on prototypes. Improvements were made to ensure users could understand the flow and redeem their rewards effectively.
4
Launch and Monitoring
Launch the campaign and monitor its effectiveness.
The campaign went live, and continuous improvements were made based on user feedback and performance analytics. These insights helped refine the experience and increase overall engagement.
Clear Rewards, Transparent Progress
Users can now track their rewards at a glance, see exactly how many slices they’ve earned, and know when and how to redeem them. This clarity makes the program more engaging and trustworthy.
Users couldn’t clearly understand their rewards or expirations, which reduced engagement. Analysis of feedback and behavioral data revealed unclear mechanics, limited visibility, and inconsistent design, leading to clear ideas for improving user experience and participation.
Previous Design
Easy and Transparent Reward Usage
Users now get clear instructions to use their rewards, easily track expiration dates, and redeem them smoothly during checkout for a better experience.
After earning rewards, users often didn’t know how or when to redeem them, causing missed opportunities and reduced effectiveness. Providing clear instructions, timely updates on expiration, and step-by-step guidance, especially at checkout, ensures rewards are applied easily and improves the overall experience.
Previous Design
UI and UX Design Aligned with the Brand
The campaign’s interface now fully aligns with the brand identity, making it easier for users to recognize and trust the design. Colors, typography, and style have been modernized and consistency has been ensured.
Clear Visibility into User Activity
Users can now view their actions within the campaign, clearly seeing their progress and earned rewards.
Users were unable to view their actions within the campaign, making it unclear where they stood or what they had earned. The redesigned interface now reflects Domino’s brand identity with cohesive colors, fonts, and visuals, while a modern and user-friendly design with clear icons improves clarity and increases engagement.
A clear activity log or reward history should be provided so users can easily track what they’ve done and what rewards are available or expiring soon.
From Old to New :
Homepage Ye Kazan Badge Design
Through close analysis of user feedback and behavioral data, several key pain points were identified that impacted the campaign’s effectiveness. From unclear reward mechanics to limited visibility and inconsistent design, these insights have shaped clear, actionable ideas for improving both user experience and engagement moving forward.
A Clearer and Easier Journey
Users can now clearly see the Ye-Kazan process as soon as they enter the app, quickly and effortlessly understanding which step to take next.
Fun and Clear Details
Instead of overwhelming users with unnecessary text, the design highlights the information they want to see and makes interaction enjoyable. This way, users can quickly access the details they need and take action with ease.
Show Your Loyalty Instantly!
The design not only communicated the program’s offerings but also created a sense of journey for the user with strong visuals. This approach conveyed that they could progress with enjoyment and reach rewards along the way, transforming the experience from monotonous to engaging.
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